Welcome to my world

Founder of Zhizhi & Fang Studio

Xingxin Li

Immersive Agency · Affective Experience · Cultural Empathy

Researcher • Creator • Founder

Research Frameworks

Conceptual engines behind my immersive work

Dual-Path Model

A two-channel mechanism showing how cognitive agency and affective resonance co-evolve inside immersive cultural heritage experiences.

3D Immersive Agency

A tri-dimensional model of Path Freedom, Interactive Responsiveness, and Emotional Modulation that guides user engagement in VR environments.

Affective Engine v0.1

A micro-interaction engine that orchestrates sound, light, and spatial cues to trigger empathy, resonance, and meaning-making in embodied VR.

What I Do

Crafting Digital
Experiences

Design

Creating beautiful, intuitive interfaces that delight users and drive engagement.

Development

Building robust, scalable applications with modern technologies and best practices.

Strategy

Developing comprehensive solutions that align design and technology with business goals.

Let's Create Something
Beautiful Together

Have a project in mind? I'd love to hear about it. Let's discuss how we can bring your vision to life.

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